Should You Use a Friend as Your REALTOR® in Northeast Florida? Here’s What to Consider If you’re buying or selling a home in Jacksonville or the surrounding Northeast Florida communities, you’ve probably heard this before: “I have a friend who’s a REALTOR®, I’ll probably just use them.” Other people are asking: "Should I use my friend as my real estate agent?" These are common...

How To Choose the Best Realtor Near Me (Clay County & Northeast Florida Guide) A lot of people are searching, "How to choose the best Realtor near me", but do they really know the right questions to ask? Buying or selling a home in Northeast Florida is one of the biggest financial decisions you'll ever make — and choosing the right Realtor® can make the difference between a smooth, profitable...

5 Roadblocks to Affordable Homeownership (And Ways to Move Past Them) Dreaming of a new home but feeling priced out? You’re not alone! According to a recent survey by Bankrate, 78% of aspiring homebuyers cite affordability issues as their primary deterrent.1 According to data from the U.S. Census Bureau, home prices have risen around 32% since the pandemic, and elevated mortgage rates have caused...